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What is CRM?

Customer Relationship Management, often simply called CRM, is a system designed to help a company effectively manage all its interactions with both current and potential customers. The core purpose of CRM is to enhance these relationships, which in turn helps...

What is Salesforce?

Salesforce is a company that provides a special kind of software to businesses. At its heart, Salesforce helps companies manage their relationships with their customers. Think of it as a central hub where all the information about a customer is...